Two-Step Lip Colors

The Wonderskin Wonderblading Peel & Reveal Lip Color is Activated by a Spray

Wonderskin Wonderblading Peel & Reveal Lip Color shares classic plum, coral, rose and pink hues that last all day thanks to the brand's two-step Hyper Staining system and Liquid Blading Technology. The system promises color that won't budge, fade or feather, creating a rich, waterproof and transfer-proof end result that stays fresh for up to 10 hours.

The first step in using the system is to apply the Wonderblading Lip Masque—which goes on as a deep blue-purple mask that's not indicative of the final shade. The boldness of the color can be changed cepending on how long this treatment is left on. After this step, the Lip Activator can be misted onto the mouth to peel off the mask and reveal the color underneath.

Image Credit: Wonderskin

Two-step Lip Colors
Opportunity for creating long-lasting and customizable lip colors through innovative two-step application process.

Industries Being Reshaped

Beauty
Disruptive innovation in the beauty industry through the development of long-lasting and transfer-proof lip colors.
Cosmetics
Innovative two-step lip color application process presents opportunities for creating unique and customizable cosmetic products.
Personal Care
The development of long-lasting and smudge-proof lip colors with the Wonderblading Peel & Reveal Lip Color system opens up opportunities for disruptive innovation in the personal care industry.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 67%
Freshness 9%