Eyeshadow palettes are often cumbersome and leave powdery messes behind but Kosas created simple and clean eyeshadow solution for those on the go. The Kosas 10-Second Eyeshadow is packaged in a ready-to-apply tube so that the water-based, crease-resistant formula can be swiped right across the eyelids. The buildable formula is packed with skin-loving ingredients, specifically to smooth and tone this delicate part of the face.
The 10-Second Eyeshadow is available in a range of colors from Waterfall to Copper Halo, all of which contains soothing and balancing jojoba oil and orange flower water for brightening benefits.
From one-minute hair masks to nail polish formulas that dry in seconds, beauty brands are delivering fast-acting formulas that help to speed up the process of self-care and beautification.
Image Credit: Kosas
Key Themes Behind This Trend
- Water-based Makeup
- Other makeup brands can explore water-based formulations to deliver quick and convenient on-the-go eyeshadow alternatives.
- Ready-to-apply Products
- Cosmetics companies can create and offer ready-to-apply products that cater to busy individuals who want to save time.
- Skin-loving Ingredients
- Incorporating skincare formulations with makeup can lead to a new trend in the cosmetics industry that caters to consumers who prioritize skincare benefits.
Where This Applies
- Cosmetics
- The cosmetics industry can embrace and develop ready-to-apply, water-based, and skincare-focused makeup products for on-the-go consumers.
- Personal Care
- The personal care industry can explore fast-acting formulas for people who want to optimize their self-care routines but do not want to spend much time on it.
- Technology
- Tech companies can partner with cosmetics brands to create innovative application tools or devices that can be used with ready-to-apply makeups.
