Nordstrom and TerraCycle partnered to create BeautyCycle, an in-store depository that makes it easier for empty beauty product packaging to be properly recycled. With many parts and pieces, beauty packaging is often incredibly difficult to collect, separate and recycle—if it even makes it to the proper facilities or a third-party solution like TerraCycle.
With BeautyCycle, Nordstrom customers can now bring their empties to a store and drop them off in one of the designated bins, so that the packaging can be forwarded to TerraCycle, which weighs and sorts the material so that it can be turned into a useable raw material. At these in-store stations, customers can turn in everything from shampoo and conditioner bottles to lip balm and gloss tubes, eyeliner pencils, lotion bottles, hairspray bottles and much more.
Image Credit: Nordstrom
What's Driving This Trend
- In-store Depots for Sustainable Packaging
- Opportunity for retailers to partner with recycling companies and provide in-store depositories for proper disposal and recycling of difficult-to-recycle packaging.
- Partnerships for Circular Economy Initiatives
- Partnerships between retailers and recycling companies can optimize the sorting and recycling process of beauty packaging, contributing to a more circular economy.
- Consumer Demand for Sustainable Beauty
- Increased consumer awareness and concern for the environment drives demand for beauty brands and retailers to offer sustainable packaging solutions.
Who This Affects Most
- Retail
- Opportunity for retailers to differentiate and attract customers by providing in-store recycling solutions for beauty packaging.
- Beauty and Cosmetics
- Beauty brands can work with retailers and recycling companies to develop and implement sustainable packaging initiatives.
- Recycling and Waste Management
- Recycling companies can collaborate with retailers and beauty brands to create more efficient and effective recycling systems for beauty packaging.
