Vegan ice cream brand Brave Robot launched an "emotional support" Vote for the Future ice cream pack to provide comfort and hope during election week. The pack includes pints of plant-based ice cream in flavors like Hazelnut Chocolate Chunk and A Lot of Chocolate, plus limited-edition Vote for the Future flavors.
The brand sets itself apart by using animal-free whey protein from Silicon Valley start-up Perfect Day as a dairy-like base for its products. With these products, the brand is on a mission to remind consumers that "without technology and science-forward policies, our animal-free dairy ice cream magic wouldn’t be possible." As such, 100% of the proceeds from the four-pack of frozen dessert pints support STEM education for kids.
Timed for the 2020 United States election season, packs will be sent with stickers and more to inspire action and conversation.
Image Credit: Brave Robot
What's Driving This Trend
- STEM Education
- Brave Robot's Vote for the Future Pack supports STEM education for kids through proceeds.
- Plant-based Dairy Alternatives
- Brave Robot uses animal-free whey protein from Perfect Day as a dairy-like base for their products, disrupting the dairy industry.
- Cause-based Marketing
- Brave Robot's Election Week ice cream pack with proceeds going to STEM education for kids is an example of successful cause-based marketing.
Who This Affects Most
- Food and Beverage
- The use of plant-based dairy alternatives like animal-free whey protein creates disruptive innovation opportunities in the food and beverage industry.
- Education
- Brave Robot's Vote for the Future Pack supporting STEM education for kids highlights a potential disruptive innovation opportunity within education programs.
- Marketing and Advertising
- Cause-based marketing, as demonstrated by Brave Robot with their election week ice cream pack, presents a disruptive innovation opportunity within the marketing and advertising industry.
