To increase its reach and encourage political action from a younger demographic of voters, the Biden-Harris campaign has collaborated with 'Animal Crossing: New Horizons' to enable players to display democratic voting signs in their digital worlds.
To show their support for the Biden-Harris campaign, players can download four signs by scanning QR codes via the Nintendo Switch Online app. The signs feature different variations of the official campaign logo, including a logo that features the presidential nominees' name in rainbow lettering, and another that features a trio of red, white, and blue aviator sunglasses.
As COVID-19 has prevented the US' democratic party from holding in-person gatherings and events to raise support for its campaign this year, the Animal Crossing initiative shows how audiences can be mobilized through digital platforms of all kinds.
Image Credit: The Verge
Why This Trend Is Growing
- Digital Campaigns
- Political campaigns can be taken to new digital platforms to mobilize citizens.
- Gamification of Politics
- Incorporating games and digital environments into politics may offer innovative ways to reach new demographics.
- Virtual Political Activism
- Virtual and digital worlds can be harnessed for political activism by creating alternative spaces for political expression.
Industries Being Reshaped
- Political Campaigns
- Political campaigns can benefit from exploring new digital platforms and using gamification strategies to expand their reach.
- Gaming
- Gaming companies can explore new collaborations and partnerships with political candidates to offer new experiences and expand their audiences.
- Virtual Reality
- Virtual reality companies can develop more immersive political experiences to engage users in digital worlds.
