'Animal Crossing' Players Can Now Display Democratic Voting Signs
Riley von Niessen — September 1, 2020 — Pop Culture
References: theverge
To increase its reach and encourage political action from a younger demographic of voters, the Biden-Harris campaign has collaborated with 'Animal Crossing: New Horizons' to enable players to display democratic voting signs in their digital worlds.
To show their support for the Biden-Harris campaign, players can download four signs by scanning QR codes via the Nintendo Switch Online app. The signs feature different variations of the official campaign logo, including a logo that features the presidential nominees' name in rainbow lettering, and another that features a trio of red, white, and blue aviator sunglasses.
As COVID-19 has prevented the US' democratic party from holding in-person gatherings and events to raise support for its campaign this year, the Animal Crossing initiative shows how audiences can be mobilized through digital platforms of all kinds.
Image Credit: The Verge
To show their support for the Biden-Harris campaign, players can download four signs by scanning QR codes via the Nintendo Switch Online app. The signs feature different variations of the official campaign logo, including a logo that features the presidential nominees' name in rainbow lettering, and another that features a trio of red, white, and blue aviator sunglasses.
As COVID-19 has prevented the US' democratic party from holding in-person gatherings and events to raise support for its campaign this year, the Animal Crossing initiative shows how audiences can be mobilized through digital platforms of all kinds.
Image Credit: The Verge
Trend Themes
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Digital Campaigns — Political campaigns can be taken to new digital platforms to mobilize citizens.
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Gamification of Politics — Incorporating games and digital environments into politics may offer innovative ways to reach new demographics.
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Virtual Political Activism — Virtual and digital worlds can be harnessed for political activism by creating alternative spaces for political expression.
Industry Implications
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Political Campaigns — Political campaigns can benefit from exploring new digital platforms and using gamification strategies to expand their reach.
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Gaming — Gaming companies can explore new collaborations and partnerships with political candidates to offer new experiences and expand their audiences.
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Virtual Reality — Virtual reality companies can develop more immersive political experiences to engage users in digital worlds.
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