ARM & HAMMER is expanding branded STEAM experiences through its third annual Baking Soda Rocket Day on October 8. The nationwide program uses baking soda and other household materials to help students build and launch bottle rockets while exploring scientific concepts. Flagship events in Chicago and Houston add career-focused learning through appearances from aerospace engineer Emily Calandrelli, retired astronaut Michael Baker, and LEGOLAND professionals. Students can also create artwork for Club for the Future’s Message to the Stars campaign, which will travel aboard a future Blue Origin New Glenn mission.
The program gives ARM & HAMMER a way to connect its familiar baking soda product with education and hands-on experimentation. Classroom resources extend participation beyond the flagship events, helping the campaign reach students nationwide. Having already engaged more than 200,000 students since 2024, the annual format can deepen the brand’s presence with families, educators, and young learners.
Image Credit: ARM & HAMMER
Why This Trend Is Growing
- Branded STEAM Activations
- Consumer brands are transforming everyday products into experiential science lessons, creating space for deeper relevance in classrooms, homes, and community learning environments.
- Household Product Learning
- Familiar pantry and cleaning staples are becoming accessible tools for experimentation, lowering barriers to informal STEM engagement among students and families.
- Space-inspired Education
- Aerospace partnerships and mission-linked activities are adding aspirational context to youth learning, blending scientific curiosity with future career visibility.
Industries Being Reshaped
- Education
- Schools and learning organizations can benefit from branded curriculum extensions that combine hands-on projects with scalable classroom participation.
- Consumer Packaged Goods
- Legacy product categories are finding renewed cultural value through educational storytelling that connects utility with discovery and family engagement.
- Aerospace
- Space companies and experts are expanding public engagement by linking missions, role models, and student creativity to real-world STEM pathways.
