The hair tool brand Calista has introduced the EliteAir Multi-Style Dryer Gen 2, a three-in-one device that functions as a dryer, curler, and blowout brush. This product features a digital display, cool shot setting, removable filter, and a six-foot swivel cord.
Calista seeks to address a significant pain point in the hair styling market with its EliteAir Multi-Style Dryer Gen 2. Priced at $159, with a special promotional discount to $79.50 on September 10 as part of Ulta's Fall 21 Days of Beauty event, the premium air styler comes at a lower cost than other competitors on the market.
The Gen 2 upgrade builds on the success of its sold-out predecessor by incorporating feather-light attachments, a wider temperature range from 85°F to 195°F across five settings, and two airflow speeds, which allow users to customize the heat and intensity based on their specific hair type and desired outcome.
Image Credit: Calista
What Makes This Trend Stand Out
- Affordable Premium Styling
- Lower-priced multifunction hair tools are widening access to salon-inspired results while pressuring prestige beauty brands to rethink value, performance, and promotional strategy.
- Customizable Heat Control
- Digital displays, expanded temperature ranges, and airflow settings create room for personalized beauty devices that adapt more precisely to hair type, texture, and styling goals.
- Multi-function Beauty Devices
- Hybrid tools that combine drying, curling, and brushing reflect growing demand for space-saving products that simplify routines without sacrificing professional-style outcomes.
Sectors Adopting This
- Hair Care
- The rise of versatile air stylers is reshaping hair care around device-led routines that merge product performance with at-home salon convenience.
- Consumer Electronics
- Beauty tools with digital interfaces and adjustable controls are creating crossover opportunities for electronics brands to compete through smarter, more ergonomic personal care hardware.
- Beauty Retail
- Promotional events and exclusive discounts on premium tools are giving retailers new ways to drive discovery, urgency, and loyalty in the competitive beauty category.
