BetterDays is bringing professional barbershop expertise into at-home routines with texture-inclusive men’s grooming products. Co-founded by celebrity barber VicBlends and retail executive Joey Thomas, the brand launches with two $20 products: Rebound Cream, a lightweight leave-in conditioner formulated with shea butter, coconut oil, and Pro-Vitamin B5, and Grip Powder, a styling powder designed to provide lift and control without visible residue. Both products feature the brand’s custom Scent No. 26 fragrance.
The launch addresses a gap in men’s grooming by developing accessible products for straight, wavy, curly, and coily hair while connecting daily care with confidence and self-expression. For BetterDays, VicBlends’ barbershop experience and large social following provide an established audience for customer acquisition and education. Distribution through its website, TikTok Shop, and Amazon also gives the brand multiple digital sales channels while supporting scalable direct engagement with younger grooming consumers.
Image Credit: BetterDays
Why This Trend Is Growing
- Texture-inclusive Grooming
- Men’s grooming brands are expanding beyond one-size-fits-all formulas as products built for straight, wavy, curly, and coily hair create room for more personalized mass-market care.
- Barber-led Beauty Brands
- Celebrity barbers and grooming experts are translating professional credibility into consumer products, giving at-home routines a stronger link to trusted service experiences.
- Social Commerce Grooming
- Platforms like TikTok Shop and Amazon are reshaping grooming discovery by blending education, influencer reach, and direct purchasing into a faster path from awareness to sale.
Industries Being Reshaped
- Men’s Personal Care
- The category is evolving through inclusive formulations and affordable premium products that reflect broader definitions of style, confidence, and identity.
- Hair Care
- Greater recognition of varied hair textures is opening space for hybrid products that combine conditioning, styling, and professional performance in everyday routines.
- E-commerce
- Digital storefronts and marketplace channels are enabling niche grooming brands to scale customer acquisition while maintaining direct relationships with younger shoppers.
