Highland, a Colorado-founded haircare brand developed by founders Boone Whiteside and Ben Medalie, has introduced a collection of clean, performance-oriented products formulated to improve hair and scalp health over time.
Highland's core lineup includes the Glacial Clay Pomade, the Glacial Cream, and The Wash. The first formula is a reworkable medium-hold product with a low-shine finish, while the second one is a lightweight styling cream designed to tame frizz and enhance natural texture. Finally, The Wash boasts a pH-balanced formula that incorporates botanicals and proteins to hydrate and detoxify.
As a brand, Highland emerged from the founders' frustration with traditional styling products containing harsh ingredients. The hair and scalp health formulations are designed to be inclusive across all types. The company emphasizes sustainability through membership with 1% for the Planet.
Image Credit: Highland
What Makes This Trend Stand Out
- Performance Haircare
- Men's grooming products are evolving beyond cosmetic styling into functional formulas that support scalp balance, texture control, and long-term hair health.
- Clean Styling Formulas
- Ingredient-conscious consumers are creating space for pomades, creams, and washes that avoid harsh additives while maintaining professional-grade performance.
- Scalp-first Grooming
- A growing focus on scalp wellness is reframing daily haircare as a preventative routine with potential for hybrid products that blend styling, treatment, and detoxification.
Sectors Adopting This
- Men's Grooming
- The category is shifting toward specialized, health-oriented products that meet rising expectations for efficacy, inclusivity, and cleaner ingredient profiles.
- Personal Care
- Brands with sustainability commitments and multifunctional formulations are positioned to differentiate in a crowded market shaped by wellness-driven purchasing behavior.
- Beauty Retail
- Retailers can benefit from curated men's haircare assortments that combine premium positioning, clean-label credibility, and ongoing regimen-based product discovery.
