All-in-One Luxury Serum Solutions

Olay Launched the Super Serum, Boasting a Lightweight Formula

OLAY has introduced an exciting innovation this year called Super Serum, which combines the benefits of five luxury serums in one lightweight formula. This breakthrough product harnesses the power of OLAY's exclusive ingredients, including activated niacinamide, vitamin C, collagen peptide, vitamin E, and AHA.

With clinically proven results that surpass the leading luxury serum in North America, OLAY Super Serum is a game-changer in skincare. One of the standout features is the exclusive patented niacinamide, which offers all the benefits of niacinamide with improved results in less time. The Super Serum also provides five luxury benefits in one, including improving skin texture, evening skin tone, firming the skin, smoothing visible lines, and delivering long-lasting hydration.

Additionally, the application process is visually appealing, as the serum's purple iridescence disappears upon application, indicating full absorption into the skin. The OLAY Super Serum can be found on OLAY.ca and in retailers across Canada, retailing at $45.99 CAD for a 30ml bottle.

Luxury Serum Solutions
The trend of all-in-one luxury serums offers disruptive innovation opportunities in the skincare industry.
Lightweight Formulas
The trend of lightweight formulas in serums presents disruptive innovation opportunities in the beauty and cosmetics industry.
Clinically Proven Results
The trend of products with clinically proven results opens up disruptive innovation opportunities for brands in the skincare industry.

Sectors Adopting This

Skincare
The skincare industry can leverage the trend of luxury serum solutions to create innovative products that offer multiple benefits in one formula.
Beauty and Cosmetics
The beauty and cosmetics industry can capitalize on the trend of lightweight formulas in serums to develop innovative products that provide effective skincare solutions without feeling heavy on the skin.
Retail
In the retail industry, brands can take advantage of the trend of products with clinically proven results to attract customers seeking skincare solutions backed by scientific evidence.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 95%
Freshness 19%