The Kellogg’s Cereal Straws are being brought back to the market to provide consumers with a nostalgic snack option that 's perfect for enjoyment throughout the day or in the morning to suit preferences. The cereal straws will come in Froot Loops and Cocoa Krispies flavor options, which are both crafted with the namesake cereal along with a sweet coating on the inside. This will make them perfect for enjoying a glass of milk and are also great as a sweet treat dessert.
The Kellogg’s Cereal Straws are being launched after a 12-year hiatus this fall when they will be available in five, 18 and 24-count packs that are priced at $1, $3 and $5, respectively.
Image Credit: Kellogg’s
What's Driving This Trend
- Nostalgic Snacks
- There is an opportunity to bring back other nostalgic snack options for consumers to enjoy.
- Cereal-based Products
- Cereal can be used as an ingredient in other food items to create new products.
- Convenient Treats
- There is a demand for convenient and portable snacks for on-the-go consumption.
Who This Affects Most
- Snack Foods
- There is an opportunity for snack food companies to develop new products that tap into consumers' nostalgia for childhood snacks.
- Cereal Manufacturers
- Cereal manufacturers can expand their product lines by using their cereals as ingredients for other food items.
- Confectionery
- Confectionery companies can create new products that incorporate cereal and are convenient for on-the-go consumption.
