The Nairn's Gluten Free Oats Your Way have been launched in the UK to expand its existing breakfast product range and provide consumers with varieties that suit their preferences. The products come in two flavor options including Blueberry and Apples & Cinnamon, which are both high in fiber, free from added sugar and have no artificial flavors, colors or preservatives in the mix. The oat products respond to consumer demand for new real varieties that are health-focused with a free-from recipe.
Head of Marketing Emma Heath boasted about the Nairn's Gluten Free Oats Your Way saying, "Oats Your Way has been packaged in the distinctive new design that is being rolled out across the whole Nairn’s portfolio over the coming months. This latest range is a perfect example of how Nairn’s is taking its ever-expanding range of products to a wider audience by making the brand more visible, modern and appealing on shelf, and highlighting its relevance to today’s healthy eaters as an integral part of their lifestyle, with taste and versatility at its heart.”
What's Driving This Trend
- Gluten-free Breakfast Products
- Nairn's new oat cereals cater to the growing demand for gluten-free breakfast options with added health benefits.
- Fruit-infused Cereals
- The addition of real fruits like blueberries and apples in Nairn's oat cereals taps into the trend of adding natural ingredients in breakfast products.
- Free-from Recipes
- Consumer preferences for products without added sugar and artificial flavors or preservatives are addressed by Nairn's Gluten Free Oats Your Way cereals.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the rising demand for healthy and free-from breakfast options by introducing innovative and natural ingredients in their products.
- Health and Wellness
- The health and wellness industry can take advantage of the trend of 'health-focused' breakfast products by offering supplements or other health-promoting products that complement such breakfast options.
- Packaging and Design
- As demonstrated by Nairn's, the packaging and design industry can support brands in making their products more attractive and relevant to the modern health-conscious consumer.
