Nairn’s has launched its innovative Pop Oats range in a new 24-case format, catering specifically to wholesalers. Positioned as the first gluten-free popped oat snack in the market, Nairn’s Pop Oats offer a light, crispy texture, rich flavor, and are an excellent source of fiber.
Nairn’s Pop Oats stand out by containing 60% less fat than traditional fried crisps, with a calorie count of just 83 per pack. The range comes in three enticing flavors: Salt & Vinegar, BBQ, and Sour Cream & Chive, providing a savory alternative in the gluten-free snack category, which traditionally leans towards sweet options.
Priced at £0.89-98p per pack, Nairn’s Pop Oats brings a texture experience akin to market-leading popped potato snacks.
Image Credit: Nairn
Key Themes Behind This Trend
- Gluten-free Popped Oat Snacks
- Nairn’s Pop Oats offer a light, crispy texture, rich flavor, and are an excellent source of fiber.
- Lower-fat Snack Options
- Nairn’s Pop Oats contain 60% less fat than traditional fried crisps, with a calorie count of just 83 per pack.
- Savory Gluten-free Snacks
- Nairn’s Pop Oats provide a savory alternative in the gluten-free snack category, which traditionally leans towards sweet options.
Where This Applies
- Wholesale Distribution
- Nairn’s Pop Oats introduces a new 24-case format, catering specifically to wholesalers.
- Health Food
- Nairn’s Pop Oats are positioned as the first gluten-free popped oat snack in the market, offering a healthier alternative to traditional snacks.
- Snack Food
- Nairn’s Pop Oats bring a texture experience akin to market-leading popped potato snacks, appealing to snack enthusiasts.
