The VIT HIT Sparkling drinks have been launched by Epicurium as a new range of refreshments that will offer a tasty way to satisfy thirst, while also supporting nutritional needs.
The drinks come in three flavor options including Pink Grapefruit Lime, Mango Pineapple and Raspberry Watermelon, which are all sweetened using stevia with no added sugar in the mix. This helps the drinks to have just 40-calories each to make them a great alternative to mainstream sodas.
The VIT HIT Sparkling drinks are each packed with 100% of the recommended daily intake of eight essential vitamins to make them a functional product for quenching thirst. The product is being launched with a new promotion that will offer shoppers 20% off the refreshments for the rest of the month.
What's Driving This Trend
- Functional Sparkling Beverages
- There is a growing demand for functional sparkling beverages that offer nutritional benefits in addition to traditional thirst-quenching properties.
- Zero-sugar Sweeteners
- Increased consumer interest in health and wellness has created an opportunity for products that use zero-sugar sweeteners like stevia to minimize calorie counts without sacrificing taste.
- Daily Essential Vitamins
- The incorporation of essential daily vitamins into beverages presents an opportunity for companies to offer functional products that cater to consumers' busy lifestyles and overall well-being.
Who This Affects Most
- Beverage Industry
- The beverage industry can innovate by developing new functional sparkling drinks using natural sweeteners and incorporating essential daily vitamins.
- Health and Wellness Industry
- The health and wellness industry has an opportunity to promote these functional sparkling beverages as a healthier alternative to traditional sodas.
- Retail Industry
- Retailers can innovate by providing more shelf space for functional beverages and incorporating them into promotions to encourage sales.
