The LoveRaw White Cre&m Wafer Bar has been introduced by the vegan chocolate brand as a followup to the original Cre&m Wafer Bar that was launched six month ago to the delight of consumers alike. The bar is achieved using a 100% vegan-friendly white chocolate, and contains no artificial ingredients or palm oil in the mix. The bar is priced at £1.69 and will offer a tasty option to choose in favor of non-vegan alternatives.
Co-Founder and CEO Rimi Thapar spoke on the new LoveRaw White Cre&m Wafer Bar saying, "As the world’s first mainstream vegan alternative to the popular hazelnut cream filled chocolate wafer bar, our original Cre&m Wafer Bar has performed exceptionally well in the six months since it launched, making it our most successful product line to date! We’ve been so taken aback by the reaction to not only the Cre&m Wafer Bar but our entire product range – to think that LoveRaw as we know it today was essentially built on the success of our delicious Butter Cups that launched over two years ago is crazy, and we couldn’t be more grateful for all the support we’ve received since then."
What's Driving This Trend
- Vegan Confections
- There is a demand for new vegan sweet treat options that can rival traditional confectioneries.
- Non-dairy Alternatives
- Opportunities arise for companies to create non-dairy versions of popular confectioneries, appealing to health-conscious and vegan consumers.
- Plant-based Innovation
- Confectionery brands can innovate and offer new plant-based ingredients and flavors, appealing to a growing interest in veganism and ethical consumption.
Who This Affects Most
- Vegan Food Industry
- Companies can seize opportunities in the vegan food market by creating new vegan confectionary products.
- Non-dairy Industry
- Companies can innovate and offer new non-dairy ingredients for confectionery products, appealing to health-conscious and vegan consumers.
- Plant-based Food Industry
- Opportunities for plant-based innovation in the confectionery industry exist as ethical consumption becomes more prominent in modern diets.
