The LoveRaw Salted Caramel Cre&m Wafer Bar is the latest addition to the brand's plant-based lineup of treats that will provide consumers with a free-from way to enjoy an artisan baked good-inspired flavor. The bar is crafted using the brand's cre&m filling that has been given a salted caramel flavor along with a vegan caramel coating and a final covering of the brand's own vegan chocolate. The bar is available now for purchase in the UK at a price point of £1.69 each from The Vegan Kind, Whole Foods Market, Spar, Holland & Barrett and online from Amazon.
Co-Founder Manav Thapar spoke on the new LoveRaw Salted Caramel Cre&m Wafer Bar saying, "We are delighted to be expanding our range of Cre&m Wafer Bars, following the huge success and popularity of LoveRaw’s M:lk and White Choc editions. The Salted Caramel Cre&m Wafer Bar is our latest innovation and is part of our accelerated growth plan and mission to be the best tasting vegan chocolate in the UK.”
Why This Trend Is Growing
- Plant-based Treats
- There is an opportunity for food manufacturers to create more plant-based treat options that cater to the growing plant-based and health-conscious consumer demand.
- Artisan Inspired Flavors
- Food manufacturers can explore creating artisan-inspired flavors in their plant-based treats to offer consumers a unique and satisfying flavor experience.
- Free-from Products
- There is potential for manufacturers to expand their free-from offerings and cater to consumers with dietary restrictions such as vegan, gluten-free or nut-free options.
Industries Being Reshaped
- Food Manufacturing
- Food manufacturers can explore new product innovations in plant-based treats and free-from products to cater to the growing demand of plant-based and health-conscious consumers.
- Confectionery
- Confectionery brands can incorporate artisan-inspired flavors in their products to offer consumers a unique and memorable sensory experience.
- Retail/online Stores
- Retail and online stores can stock more plant-based and free-from products, including treats and confectionery, to meet the growing demand of consumers who are seeking healthier and more sustainable food options.
