The MOJU Prebiotic Shot is one of the latest health-focused drinks from the functional beverage brand in the UK that is intended to be consumed daily to help support a diverse gut microbiome.
Featuring a plant-based recipe, the shot has golden kiwi, chicory root inulin, green banana and golden kiwi in the mix for 3.7-grams of plant fiber. The shot comes in a Raspberry, Lemon & Baobab flavor in individual 60ml shot bottles or a larger 500ml dosing bottle.
Co-Founder Rich Goldsmith spoke on the new MOJU Prebiotic Shot saying, "The gut and digestive health category is a really exciting space which has the potential to have a hugely positive impact on consumers’ lives. To date it’s been driven by dairy based probiotic products, but without a diverse menu of food the good bacteria in your gut cannot thrive. We all want to eat a diet full of a wide variety of whole foods but the realities of modern life often make that challenging, so we developed the UK’s first ready to drink product with an efficacious dose of prebiotics and plant fibres in a super convenient, nutrient dense format. It delivers big on flavour and is free-from dairy, added sugars, sweeteners, gums and preservatives which is an important and significant step forward for the category.”
Why This Trend Is Growing
- Plant-based Health Drinks
- Developing plant-based health drinks as an alternative to dairy-based probiotic products can provide a diverse menu of food items that aid in the growth of good bacteria in the gut.
- Prebiotics and Plant Fibers in Drinks
- Developing drinks with an efficacious dose of prebiotics and plant fibres in a super convenient, nutrient-dense format can promote gut and digestive health.
- Convenient Nutrient Dense Health Products
- Developing convenient nutrient-dense health products, free from dairy, added sugars/sweeteners, gums, and preservatives provides customers with healthier options.
Industries Being Reshaped
- Functional Beverages
- Functional beverage brands can diversify their product line by creating plant-based health drinks with prebiotics and plant fibers for gut and digestive health.
- Health Food Industry
- The health food industry can work on creating convenient nutrient-dense health products, free from dairy, added sugars/sweeteners, gums, and preservatives to promote healthier eating habits.
- Nutrition Consulting Services
- Nutrition consulting services can promote plant-based health drinks with efficacious doses of prebiotics and plant fibers as a part of a healthy diet for gut and digestive health.
