Premium coffee just got a whole lot easier and more convenient to access thanks to the launch of the Starbucks Cold & Crafted bottled cold brew coffees that are arriving on store shelves now. The drinks are achieved with a lightly sweetened coffee that comes in three flavor options including Coffee with a Splash of Milk & Mocha, Coffee with a Splash of milk & Vanilla and Coffee Sweetened Black. Each of the coffee drinks come in 11-fluid-ounce bottles with less than 100-calories each.
The Starbucks Cold & Crafted bottled cold brew coffees are priced at less than $3 each and help to make premium coffee more accessible amongst consumers who lead fast-paced lifestyles that don't include cafe visits.
Image Credit: Starbucks
Key Themes Behind This Trend
- Convenient Bottled Coffee
- There is an opportunity for companies to innovate in the area of convenient and accessible bottled coffee products.
- Low Calorie Coffee
- Businesses can find ways to offer low calorie coffee drinks while maintaining flavor and quality.
- Sweetened Coffee
- There is a growing demand for sweetened coffee drinks that use natural or low-calorie sweeteners.
Where This Applies
- Beverage Industry
- The beverage industry can explore the development of convenient and low-calorie coffee drinks to meet the demand of busy consumers.
- Convenience Store Industry
- Convenience stores can capitalize on the demand for quick and easy coffee drinks by offering a variety of options, including low calorie and sweetened drinks.
- Retail Industry
- Retailers can offer a curated selection of convenient bottled coffee products alongside their existing lineup of coffee offerings.
