The new Easter Hunt Mix has been unveiled by Mars Wrigley UK as a product for parents who are searching for an easier way to prepare a springtime celebration for little ones. The products come in Maltesers and Galaxy varieties, which are both packed with 17 treats that can be easily hidden around the home or backyard. This will make it easier for families to partake in the yearly tradition in a way that makes sense for the current times.
The Easter Hunt Mix is one of several targeted products being launched by brands to help consumers participate in some of their favorite activities in a new way as they continue to adapt to life during the ongoing pandemic.
Image Credit: Mars Wrigley UK
What's Driving This Trend
- Pre-made Easter Hunt Kits
- A trend of pre-made Easter hunt kits is emerging, offering a convenient and festive solution for parents and families.
- At-home Celebrations
- An increase in at-home celebrations is becoming popular as families continue to adapt to the pandemic and look for new ways to partake in traditions.
- Targeted Product Launches
- Brands are launching targeted products to help consumers participate in their favorite activities in a new way, adapting to the current times.
Who This Affects Most
- Confectionery Industry
- The confectionery industry has an opportunity to provide pre-made Easter hunt kits and other targeted products to attract buyers and enhance the Easter holiday experience.
- Retail Industry
- Retailers can take advantage of the trend by offering pre-made Easter hunt kits and other Easter-themed products for at-home celebrations.
- Event Planning Industry
- The event planning industry can adapt to the current times by offering virtual Easter activities and themed options for at-home celebrations.
