Seed-Offering Cereal Campaigns

The Nestlé Cereals 'Save the Bees' campaign is being launched by the brand in the UK to help support the protection of the honey bee population and get consumers in on the initiative. The campaign will be launched across packs of Cheerios where consumers can put in a request for a box of sunflower seeds to plant in their garden. This offers consumers a small freebie to take advantage of, while also helping them to feel part of the initiative to support bee populations in the UK.

The Nestlé Cereals 'Save the Bees' campaign is being launched with a dedicated website where consumers can visit to find out the best way to plant their seeds, crafting ideas and more.