Monster Energy Ultra Gold is Refreshing and Low-Calorie
Michael Hemsworth — March 3, 2021 — Marketing
References: monsterenergy & csnews
The Monster Energy Ultra Gold energy drink is one of the latest options from the brand for its namesake Ultra lineup that is focused on providing impressive flavor and function for consumers to enjoy. The drink is formulated with a refreshing pineapple flavor that is light and fruity, while the zero sugar recipe of the beverage helps it to have just 10 calories per serving. The drink contains 150mg of caffeine and is positioned as a flavorful option for professionals to enjoy when they need a quick pick-me-up throughout the day.
The Monster Energy Ultra Gold drink is part of the brands continued expansion into providing flavorfully functional refreshments for consumers who might not traditionally reach for an energy drink.
The Monster Energy Ultra Gold drink is part of the brands continued expansion into providing flavorfully functional refreshments for consumers who might not traditionally reach for an energy drink.
Trend Themes
1. Low-calorie Energy Drinks - The trend towards healthier and lower calorie options for energy drinks presents an opportunity for companies to create products that provide energy without the added calories.
2. Flavorful Energy Drinks - As seen in the Monster Energy Ultra Gold drink, there is a trend towards providing energy drinks with more unique and refreshing flavors to appeal to a wider audience.
3. Energy Drinks for Professionals - Energy drinks are moving beyond the traditional target market of gamers and athletes to appeal to professionals who need a quick boost throughout the workday.
Industry Implications
1. Energy Drink Industry - Companies in the energy drink industry can expand their product lines to include more low-calorie and unique flavored options to appeal to a wider audience.
2. Non-alcoholic Beverage Industry - The trend towards healthier and more functional beverages presents an opportunity for companies in the non-alcoholic beverage industry to create new products that provide energy and other health benefits.
3. Sports Nutrition Industry - As the target market for energy drinks expands to include professionals, companies in the sports nutrition industry can create products specifically tailored to this new demographic.
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