The new Monster Reserve energy drinks are being launched by Monster Beverage as part of its Monster Energy portfolio expansion that will provide consumers with a premium option to pick up.
The energy drinks come in two flavor options including Watermelon and White Pineapple, which are both formulated with 160mg of caffeine per 16-ounce serving. The drinks are being launched in October across the US and could help the brand to provide mature consumers with a premium option that suits their lifestyle preferences.
Dan McHugh of Monster Energy spoke on the new Monster Reserve energy drinks saying, "Monster is listening to our consumers. They want the Monster experience with flavours that only Monster can provide. Watermelon and white pineapple were easy choices for Monster Reserve as they’re both extremely popular with all ages and are delicious standouts from our pre-existing flavours.”