Monster Adds a New 'Orange Dreamsicle' Flavor to the Reserve Range
Kanesa David — February 7, 2024 — Lifestyle
References: cocacolaep & talkingretail
Coca-Cola Europacific Partners (CCEP) has launched the Monster Reserve Orange Dreamsicle, marking an expansion of its esteemed Reserve range. CCEP's latest offerings include the tantalizing Orange Dreamsicle as well as price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton.
Recognizing the pivotal role of new flavors and formats in propelling growth within the energy category, Monster Reserve Orange Dreamsicle is packed with a fusion of zesty orange notes and velvety vanilla bean undertones. This latest addition joins the esteemed Reserve lineup, alongside Monster Reserve White Pineapple and Monster Reserve Watermelon.
“We know PMPs give shoppers a feeling that they’re getting better value for money, so in these challenging times the launch of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton offers a point of difference that shoppers can’t get in larger stores and will help to drive sales for convenience retailers," said Helen Kerr, associate director of Portfolio Development at Coca-Cola Europacific Partners GB.
Image Credit: Coca-Cola Europacific Partners
Recognizing the pivotal role of new flavors and formats in propelling growth within the energy category, Monster Reserve Orange Dreamsicle is packed with a fusion of zesty orange notes and velvety vanilla bean undertones. This latest addition joins the esteemed Reserve lineup, alongside Monster Reserve White Pineapple and Monster Reserve Watermelon.
“We know PMPs give shoppers a feeling that they’re getting better value for money, so in these challenging times the launch of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton offers a point of difference that shoppers can’t get in larger stores and will help to drive sales for convenience retailers," said Helen Kerr, associate director of Portfolio Development at Coca-Cola Europacific Partners GB.
Image Credit: Coca-Cola Europacific Partners
Trend Themes
1. New Flavors and Formats in Energy Drinks - Recognizing the pivotal role of new flavors and formats in propelling growth within the energy category, the launch of Monster Reserve Orange Dreamsicle provides a disruptive innovation opportunity to attract consumers with its fusion of zesty orange notes and velvety vanilla bean undertones.
2. Price-marked Multipacks for Energy Drinks - The introduction of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton presents a disruptive innovation opportunity to drive sales for convenience retailers by offering a point of difference and better value for money to shoppers.
3. Expanding the Reserve Range of Energy Drinks - The expansion of the esteemed Reserve range, which now includes flavors like Monster Reserve Orange Dreamsicle, Monster Reserve White Pineapple, and Monster Reserve Watermelon, presents a disruptive innovation opportunity to attract and engage consumers with unique and enticing energy drink options.
Industry Implications
1. Beverage Industry - The launch of Monster Reserve Orange Dreamsicle and the introduction of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton present disruptive innovation opportunities for companies in the beverage industry to capitalize on new flavors and formats in energy drinks and attract consumers with varying preferences.
2. Convenience Store Industry - The introduction of price-marked multipacks for Monster Juiced Mango Loco and Monster Zero Sugar Lewis Hamilton offers a disruptive innovation opportunity for the convenience store industry to drive sales by providing a point of difference that cannot be found in larger stores, attracting consumers seeking better value for money.
3. Retail Industry - The expansion of the esteemed Reserve range, which now includes flavors like Monster Reserve Orange Dreamsicle, Monster Reserve White Pineapple, and Monster Reserve Watermelon, presents a disruptive innovation opportunity for companies in the retail industry to offer unique and enticing energy drink options, attracting and engaging consumers looking for new and exciting products.
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