Paper Thin Pizza is preparing to open its doors in a few days and it will offer a limited number of seats for indoor dining, plus special hemp microgreens topping by request. In place of basil, customers will be able to order hemp greens to top off their pizzas, which is visually striking and a nutritious superfood.
Washington State hemp food company Ziese Farms provides the hemp leaf, and it has worked with the FDA, USDA and White House to secure allowances for food use and cultivation methods. As Ziese Farms founder Melissa Heldreth says, "The hemp industry is focused on the flower. Ziese Farms believes the entire plant holds promise and there is a larger need for plant-based nutrition and protein moving forward."
Key Themes Behind This Trend
- Hemp-based Food
- Entrepreneurs can explore creating innovative food products using hemp plants for their nutritional value.
- Plant-based Protein
- Developers can explore plant-based protein products as a market trend with growing opportunities.
- Superfood Ingredients
- Businesses can capitalize on the market trend towards nutrient-rich superfood ingredients in food products.
Where This Applies
- Agriculture
- Farmers can look into cultivating hemp as a nutrient-rich crop with multiple applications in food, healthcare and more.
- Food Manufacturing
- Food manufacturers can explore adding innovative ingredients like hemp to their products to appeal to health-conscious consumers.
- Plant-based Food Industry
- Venture capitalists can invest in startups that leverage innovations in plant-based food products and ingredients.
