To celebrate "Women Who Don't Hold Back" for International Women's Day, Häagen-Dazs is introducing a series of empowering ice cream names based on exemplary women. Already, four iconic Häagen-Dazs flavors have been renamed to reflect women who are making history, and two more will be chosen after people name their nominations and share the stories of even more incredible women.
Exclusively in the UAE, Vanilla, Belgian Chocolate, Salted Caramel and Strawberries & Cream are being renamed Scale New Heights, Direct My Story, Beat the Odds and Design My Destiny, respectively. Highlighting remarkable women living in the Middle East, the brand shares the stories of three-time cancer survivor Yasmin Yousri, Nayla Al Khaja, the first female film Director and Producer in the United Arab Emirates and more.
Why This Trend Is Growing
- Empowering Ice Cream Naming
- Brands can follow Häagen-Dazs' lead and rename their products after inspiring women to empower and celebrate women's contributions.
- User-generated Content
- Brands can engage their audience by asking them to nominate inspiring women and share their stories, and use the content to create new products or marketing campaigns.
- Localized Marketing
- Brands can cater to local markets by renaming products and highlighting inspiring women within the region to create a deeper connection with consumers.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create products that celebrate inspiring women and empower their audience, following the example of Häagen-Dazs.
- Marketing and Advertising
- Marketing and advertising agencies can use user-generated content and localized marketing to create impactful campaigns that celebrate diversity and empower women.
- Fashion and Beauty
- Fashion and beauty brands can learn from Häagen-Dazs and highlight inspiring women in their marketing and product offerings to create a more inclusive and empowering image.
