With the spring season rapidly approaching, Starbucks Canada is "giving Canadians another reason to celebrate the arrival of spring" new seasonal menu for the season.
Starbucks Canada is adding new oat-based beverages to its menu including the new Iced Brown Sugar Oatmilk Shaken Espresso and the Canadian-exclusive Brown Sugar Oat Americano, providing fans with more plant-based beverage options. The new Iced Brown Sugar Oat Shaken Espresso boasts Starbucks Blonde® espresso, brown sugar, and cinnamon, mixed with ice and topped with oat beverage. The Brown Sugar Oat Americano, on the other hand, is under 200 calories (for a grande-size) and features Starbucks Blonde® Espresso, brown sugar syrup and water, topped with steamed oat beverage and cinnamon.
Alongside these plant-based options, Starbucks Canada also introduced the new Iced Shaken Espresso–made with rich, chilled espresso with a touch of 2 percent milk–and the new Artisan Charcuterie Snack Box–featuring cacciatore salami, fontinello cheese, and breadsticks. Returning menu items include the Lemon Cake Pop and the Confetti Sugar Cookie.
Image Credit: Starbucks Canada
Why This Trend Is Growing
- Plant-based Beverages
- Starbucks Canada's introduction of oat-based beverages signals a growing demand for plant-based beverage options.
- Iced Beverages
- The new Iced Brown Sugar Oatmilk Shaken Espresso and Iced Shaken Espresso highlight a trend towards cold, refreshing coffee beverages.
- Artisan Snacks
- The Artisan Charcuterie Snack Box is an example of how coffee shops can introduce high-quality, curated snacks alongside traditional coffee shop fare.
Industries Being Reshaped
- Food and Beverage
- The plant-based beverage trend offers opportunities for new product development in the food and beverage industry.
- Coffee Shops
- Coffee shops can differentiate themselves from competitors by introducing artisan snack options on their menus.
- Packaged Food
- Starbucks' Confetti Sugar Cookie and Lemon Cake Pop returning to the menu highlights an opportunity for packaged food companies to partner with coffee shops for distribution.
