Gwyneth Paltrow's lifestyle brand Goop introduced a delivery concept called Goop Kitchen to the Los Angeles area and it gives people the chance to order gluten-free meals. Goop Kitchen shares a limited menu that includes just a pair of bowls, two salads and build-your-own lettuce wraps. Celebrating seasonal ingredients, there are options like the Goop Teriyaki Bowl with organic chicken and Mushroom "Al Pastor" Lettuce Wraps. The dressings and sauces that are served with the meals are Goop Certified Clean, meaning that they're entirely free from processed ingredients and sugars, gluten, soy, dairy, peanuts or preservatives.
In line with the brand's view on clean, nutrient-dense food, Goop Kitchen focuses on whole, unprocessed meals that are convenient and easy to enjoy. Prepared in a virtual kitchen in Santa Monica, the meals can be ordered across parts of LA.