Jibby Coffee's CBD Cold Brew is marketed with a feel-good coffee category that challenges the jitters, anxiety and insomnia many have felt after consuming too much caffeine. Early adopters of the product have said, "it's all the benefits of my favorite coffee, without any of the drawbacks"
In a year filled with new stresses, everyone's relationship with coffee got a little complicated, leading to increased consumer desires for a healthier alternative. A deliciously rich blend from the Nariño and Huila regions of Colombia, Jibby Coffee's CBD coffee is cold-brewed for 18 hours and infused with American grown, hemp-derived, tasteless CBD. The product is also dairy-free, gluten-free, and vegan, with no added sugar and no compromise -- made in the heart of the US. Plus, as 1% for the Planet members, 1% of every dollar earned is donated right back to providing clean drinking water to communities in need.
Jibby Coffee's CBD coffee can be purchased with free shipping on the brand's website and in select east coast retailers.
Why This Trend Is Growing
- Cbd-infused Beverages
- The popularity of CBD-infused beverages like Jibby Coffee's CBD Cold Brew creates a disruptive innovation opportunity for food and beverage companies to develop new flavors and functional ingredients to differentiate themselves from traditional coffee products.
- Healthy Alternatives to Coffee
- Consumer desires for healthier alternatives to traditional coffee products like Jibby Coffee's CBD Cold Brew presents a disruptive innovation opportunity for the health and wellness industry to develop new functional ingredients that promote relaxation, improve sleep, and reduce anxiety.
- Sustainable and Charitable Products
- Jibby Coffee's commitment to sustainability and giving back to communities in need through their 1% for the Planet membership creates a disruptive innovation opportunity for businesses to adopt similar practices and appeal to consumers looking for ethical and socially responsible brands.
Industries Being Reshaped
- Food and Beverage
- The CBD-infused beverage trend presents an opportunity for food and beverage companies to innovate and create functional ingredient combinations in their coffee and non-coffee products.
- Health and Wellness
- The demand for healthier alternatives to traditional coffee products presents an opportunity for the health and wellness industry to develop new functional ingredients that promote relaxation, improve sleep and mental health.
- Philanthropy and Social Entrepreneurship
- Jibby Coffee's commitment to sustainability and social responsibility creates a disruptive innovation opportunity for businesses to adopt similar practices and appeal to socially conscious consumers while making a positive impact on society.
