The Kellogg's Jumbo Snax range is expanding with a new oversized cinnamon snack that takes cues from beloved Cinnabon flavors. The Kellogg's Cinnabon Bakery Inspired Jumbo Snax, launched on National Snack Day, takes the form of cinnamon-sugar swirl-shape pieces that capture the experience of enjoying a cinnamon roll.
Packaged for on-the-go enjoyment and at-home snacking, the cinnamon snacks are joining other fun flavors based on cereal varieties like Froot Loops and Apple Jacks. This new flavor was created based on consumer demand, as Erin Storm, senior marketing director of Kellogg All Family Cereal, says "Kellogg's Cinnabon Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we've received numerous social media requests to bring back the cereals. The new Kellogg's Jumbo Snax additions give fans what they desire — another way to satisfy their cereal cravings, anytime, anywhere."