Simone Biles Met Gala gown was one that stunned viewers thanks to its striking silhouette and incredible embroidered feather train. Featuring a sheer bodysuit and crystal chis that referenced the Athleta logo, the design is said to have been "inspired by the athlete's unparalleled record-breaking achievements and perseverance."
Allyson Felix, the most decorated Olympian in track and field of all time, another Athleta brand partner also attended the event with Gap Inc. sporting a couture AREA x Athleta collaboration design. Biles and Felix were in attendance with CEO Sonia Syngal, who wore custom Gap x Brother Vellies.
To celebrate, support and empower more women, Athleta is making a $50,000 donation to The Power of She Fund.
What's Driving This Trend
- Athlete-inspired Couture
- The trend of collaborating with athletes to create couture gowns is disrupting the fashion industry and creating new avenues for athletic wear brands to explore.
- Sports-inspired Fashion
- An increasing number of fashion brands are working with athletic wear companies to create high fashion pieces inspired by sports and athleisure wear, providing new opportunities for industry collaboration and growth.
- Empowering Women in Sports
- Athletic wear brands' growing support of female athletes beyond the field, such as Athleta's $50,000 donation to The Power of She Fund, is accelerating women's empowerment and the growth of a more inclusive sports industry.
Who This Affects Most
- Fashion Industry
- The trend of athlete-inspired couture is creating new opportunities for fashion designers to collaborate with sporting brands and diversifying the industry's offerings.
- Athletic Wear Industry
- Collaborating with high-end fashion brands to create couture pieces or high fashion sports wear is creating new growth opportunities for the athletic wear industry.
- Sports Industry
- Supporting and empowering female athletes beyond the field is creating a more inclusive and diverse sports industry, unlocking new opportunities for growth and innovation.
