The NYX Professional Makeup Sex Education collection is arriving just in time for avid fans of the hit Netflix series to get ready for the upcoming season and enhance their makeup looks. The limited-edition makeup collection features a wide range of products that are all inspired by the teen drama-comedy series. This includes such options as the First Base Blurring Primer, Magic Maker Shadow Palette, Juicy Secret Lip Gloss, Bush Tamer Instinct Brow Styler, Jumbo Eye Pencil Set and the Always On Top Matte Setting Spray.
The NYX Professional Makeup Sex Education collection is available now for purchase online from the brand. The products are arriving in anticipation of the third season of the Netflix series that will arriving on the streaming platform September 17, 2021.
Key Themes Behind This Trend
- Teen Series Makeup Collections
- There is a market opportunity for beauty brands to tap into popular teen series and collaborate with them to create themed makeup collections to attract a younger audience.
- Limited-edition Collections
- Beauty brands can capitalize on the success of limited-edition collections for popular culture to increase brand buzz and create a sense of exclusivity for consumers.
- Influencer: Teen TV Show Fandom
- Influencers who are fans of popular teen TV shows can create makeup looks inspired by their favorite characters and promote products to their audience that align with the show's aesthetic.
Where This Applies
- Beauty
- Beauty brands can tap into the popularity of teen series to create sold-out collections, increase revenue, and garner brand loyalty among younger generations.
- Entertainment
- Product collaborations between entertainment media and beauty brands can increase brand awareness and provide a new revenue stream for entertainment companies.
- Influence Marketing
- Influencer marketing campaigns can utilize teen TV show fandom to promote makeup products and tap into the buying power of highly-engaged online communities.
