The Premier Protein Good Night range is a new addition to the BellRing Brands-owned company's portfolio that will help a person increase their protein intake and even support a good night's sleep.
The drink is formulated with 10-grams of protein along with essential vitamins and minerals including magnesium and zinc, which will help the body to relax. The incorporation of milk peptide also provides relaxing properties, while the drink contains just two-grams of sugar with a total of 12 vitamins and minerals in every serving.
The Premier Protein Good Night range has three flavors including Cozy Cocoa, Dreamy Vanilla and Caramel Bliss. The product range responds to increasing consumer demand for ways to increase their protein intake, while also incorporating relaxing ingredients as more shoppers seek ways to sleep more restfully.
Key Themes Behind This Trend
- Sleep-supporting Protein Drinks
- Protein drinks infused with sleep-supporting ingredients are a growing trend, presenting opportunities for the health and wellness industry to tap into the sleep market
- Magnesium and Zinc-infused Drinks
- Beverages fortified with magnesium and zinc, known relaxation minerals, are a trend that presents opportunities for the functional food and beverage industry to create products that promote relaxation and stress relief
- Low-sugar Functional Beverages
- Low-sugar functional beverages like Premier Protein Good Night, fortified with vitamins, minerals, and functional ingredients, cater to health-conscious consumers and present opportunities for the beverage industry to meet consumer demands for functional and low-sugar drinks
Where This Applies
- Functional Food and Beverage Industry
- The functional food and beverage industry can capitalize on the trend of protein drinks infused with sleep-supporting ingredients to offer products that promote relaxation, stress relief, and sleep
- Health and Wellness Industry
- The health and wellness industry can benefit from producing products that cater to consumers' demands for functional and low-sugar beverages that improve health and well-being, while also promoting relaxation and better sleep
- Fitness Industry
- The fitness industry can market sleep-supporting protein drinks to athletes and fitness enthusiasts looking to improve their sleep and recovery, creating opportunities for innovation and partnership with the functional beverage industry
