Veggie-Infused Chicken Snacks

Perdue Chicken Plus Snackers Come in Three Flavors

The Perdue Chicken Plus Snackers are a nutritious, flavor-forward food product being launched as a great option for parents to give to little ones with a history of being picky. The bite-sized chicken snack is crafted with minimally processed chicken along with a blend of vegetables to give them a nutritional edge over the competition. Featuring nine-grams of protein per serving, the snack comes in three flavors including BBQ, Pizza and Firecracker.

The Perdue Chicken Plus Snackers come in resealable pouches and come with a quarter of the daily recommended intake of vegetables per serving. The chicken snack has no antibiotics in the mix, and is being launched at a variety of retailers in the US including Shoprite, Kroger, Meijer and Safeway.

Healthy Snacking
There is a growing trend towards healthy, nutritious snacking options that incorporate vegetables.
Minimally Processed Foods
Consumers are increasingly seeking out minimally processed foods for both health and environmental reasons.
Resealable Packaging
Resealable packaging is becoming increasingly popular as consumers seek convenient, on-the-go snack options.

Industries Being Reshaped

Food & Beverage
The food and beverage industry can capitalize on this trend by developing and marketing healthy snack options that prioritize the use of minimal processing and incorporate vegetables.
Packaging
There is an opportunity for the packaging industry to develop innovative, convenient, and sustainable packaging options that cater to the growing demand for on-the-go snack options.
Retail
Retailers can take advantage of this trend by stocking and promoting innovative, healthy snack options that appeal to consumers seeking nutrient-rich, minimally-processed foods.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 76%
Freshness 15%