Low costs and value have become increasingly important for many consumers given the higher cost of living, so brands are taking notice with new offerings like the Tim Hortons TimSelects breakfast menu. The breakfast menu is marketed to patrons as a low-cost range of options for them to pick up that are all priced under $3. This will make it easier for consumers to place an order by letting them know beforehand that the menu will offer a range of delicious food options that won't break the bank.
The Tim Hortons TimSelects breakfast menu includes the Simply Canadian Bacon Breakfast Sandwich, the Simply Sausage Breakfast Sandwich and a freshly baked classic bagel with cream cheese, which are all priced at $2.99 each.
Image Credit: Tim Hortons
Why This Trend Is Growing
- Value-focused Menus
- Restaurants are creating menus focused on offering value to consumers, resulting in new low-cost options that won't break the bank.
- Breakfast Menu Offerings
- Restaurants are offering breakfast menus that feature low-cost, high-value options like breakfast sandwiches and freshly baked bagels with cream cheese.
- Pricing Convenience
- Restaurants are competing on price by offering consumers convenient, low-cost breakfast options that are easy to order and won't hurt their wallets.
Industries Being Reshaped
- Fast Food
- Fast food restaurants are using value-focused menus to compete by offering low-cost, high-value breakfast options that are convenient for busy customers.
- Coffee and Quick Service Restaurants
- Coffee and quick service restaurants are creating low-cost breakfast menus to offer high value options for customers on-the-go.
- Convenience Stores
- Convenience stores are offering low-cost, value-focused breakfast options that are quick and easy for customers to pick up on their way to work or school.
