N!CK’S Enlists Fans to Create Next Ice Cream Flavor
Grace Mahas — February 28, 2023 — Lifestyle
References: nicks
Swedish-style snack brand N!CK’S is once again teaming up with video gaming platform Minecraft to create a limited-edition game-inspired ice cream flavor. Last September, the two Swedish companies united to launch the first ever Minecraft ice creams, packaged in distinctive square pints as a nod to the game’s iconic square pixelation design. This time around, N!CK’S and Minecraft are putting the “block” in the fans’ courts, giving them a say in the new flavor.
From February 27th through March 3rd, N!CK’S is inviting gamers and foodies alike to cast their vote for the new flavor at https://try.nicks.com/vote-minecraft/. Fans can choose their favorite from three finalists: Redstone Berries, Vanilj Ghast, and Choklad Magma.
Redstone Berries features sweet strawbärs buried in soft vanilj ice cream. Vanilj Ghast boasts creamy vanilj with bursts of cherry and choklad. Choklad Magma is rich choklad swirled with a strawbär river. Fans who submit a vote will be entered to win one of 10 N!CK’S x Minecraft Loot Kits, which contain an exclusive co-branded sweatshirt along with one of each of the Minecraft flavors in the original collection.
To sweeten the deal even further, everyone who votes will receive a 15% off promo to purchase the existing Minecraft flavors from nicks.com.
From February 27th through March 3rd, N!CK’S is inviting gamers and foodies alike to cast their vote for the new flavor at https://try.nicks.com/vote-minecraft/. Fans can choose their favorite from three finalists: Redstone Berries, Vanilj Ghast, and Choklad Magma.
Redstone Berries features sweet strawbärs buried in soft vanilj ice cream. Vanilj Ghast boasts creamy vanilj with bursts of cherry and choklad. Choklad Magma is rich choklad swirled with a strawbär river. Fans who submit a vote will be entered to win one of 10 N!CK’S x Minecraft Loot Kits, which contain an exclusive co-branded sweatshirt along with one of each of the Minecraft flavors in the original collection.
To sweeten the deal even further, everyone who votes will receive a 15% off promo to purchase the existing Minecraft flavors from nicks.com.
Trend Themes
1. Fan-driven Product Development - Brands are enlisting fans to co-create new products and flavors, leveraging their creativity and loyalty to drive innovation.
2. Gaming-food Industry Collaboration - Partnerships between food and gaming brands are creating unique and immersive experiences for fans, unlocking new opportunities for revenue growth.
3. Limited-edition Campaigns - Launching limited-edition products and flavors can create excitement, generate buzz, and drive sales, particularly when combined with user-generated content and interactive elements.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage fan involvement to drive innovation and create new products that resonate with their audiences.
2. Gaming - Gaming companies can partner with food and beverage brands to create engaging and immersive experiences for their players, increasing brand loyalty and revenue opportunities.
3. Marketing and Advertising - Marketing and advertising firms can help brands design and implement interactive campaigns that leverage user-generated content and social media engagement to reach new audiences and drive sales.
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