Build-Your-Own Meal Kits

Moe's Southwest Grill Launched a Mix-and-Match Meal Kit XL

Households of all sizes are ordering catering not just for entertaining purposes but as a savvy meal prep hack, and Moe’s Southwest Grill is offering an in-between Meal Kit XL that provides more food than takeout and less than catering. This new build-your-own meal kit option from the fast-casual chain provides enough food to feed six to eight, and includes a choice of two proteins, rice, beans, shredded Oaxaca cheese, lettuce, pico de gallo, Moe’s signature queso, tortilla chips and house-made salsa for $49.99, available for pickup or delivery.

The Meal Kit XL's components could be used to build burrito bowls, loaded tacos, a nacho platter or even a fresh salad, unlocking ample customization for solo eaters, couples and small groups.

Family-sized Meal Prep
Larger-format restaurant bundles bridge the gap between single-serve takeout and full catering, creating room for flexible meal planning solutions across household sizes.
Mix-and-match Dining
Customizable ingredient kits support varied preferences within one order, highlighting potential for modular menus that reduce decision fatigue while expanding use occasions.
Catering-inspired Takeout
Restaurant offerings modeled after catering formats are reshaping everyday dining by making bulk convenience more accessible for routine lunches, dinners and gatherings.

Who This Affects Most

Fast Casual Dining
Fast casual brands can differentiate through scalable meal kits that extend value beyond individual orders and deepen relevance in at-home dining routines.
Food Delivery
Delivery platforms gain new utility from shareable, multi-meal restaurant products that sit between prepared meals and grocery-based cooking.
Meal Kits
The meal kit category is evolving as restaurant-led options combine prepared components, brand familiarity and low-effort assembly for convenience-focused consumers.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 11%
Freshness 100%