Hidden Valley Ranch Flavored Bugles are Creamy and Seasoned
Michael Hemsworth — October 20, 2022 — Lifestyle
References: generalmills & drugstorenews
The Hidden Valley Ranch Flavored Bugles are a new dressing-flavored snack for avid ranch dressing fans to try out this fall when on the hunt for a flavorful crunchy snack. The snack consists the brand's signature Bugles, which have been covered with the creamy yet salty tastes that Hidden Valley Ranch Dressing is renowned for. The snack is co-branded with the Hidden Valley Ranch logo to help shoppers easily identify it when at the store.
Brand Experience Manager at General Mills Stephanie Lensing spoke on the Hidden Valley Ranch Flavored Bugles saying, "We’re always looking for new flavors to excite our fans and make the Bugles they know and love even better. Hidden Valley Ranch is the perfect partner to enhance the crunch of Bugles with the tangy ranch goodness only they can deliver.”
Brand Experience Manager at General Mills Stephanie Lensing spoke on the Hidden Valley Ranch Flavored Bugles saying, "We’re always looking for new flavors to excite our fans and make the Bugles they know and love even better. Hidden Valley Ranch is the perfect partner to enhance the crunch of Bugles with the tangy ranch goodness only they can deliver.”
Trend Themes
1. Ranch-flavored Snacks - The popularity of ranch-flavored snacks presents opportunities for companies to innovate in the snack industry by exploring unique flavor combinations.
2. Co-branding Partnerships - The success of the Hidden Valley Ranch Flavored Bugles highlights the potential power of co-branding partnerships for companies to expand their reach and attract new customers.
3. Flavor Enhancement - The use of flavors to enhance traditional snacks offers companies the opportunity to innovate and create new products that appeal to consumers' evolving tastes.
Industry Implications
1. Snack Food - The snack food industry can leverage the trend of ranch-flavored snacks to create other unique flavor combinations as consumers continue to seek new and exciting snack options.
2. Co-packaging - Co-packaging companies who specialize in creating co-branded products for their partners can benefit from the success of the Hidden Valley Ranch Flavored Bugles and offer their services to other companies looking to collaborate and expand their reach.
3. Food Manufacturing - Food manufacturers can explore innovative ways to enhance traditional snacks with new and unique flavors to appeal to consumers' changing tastes, as seen with the Hidden Valley Ranch Flavored Bugles.
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