Old El Paso Tortilla Pockets Now Come in a New Smoky BBQ Flavor
Michael Hemsworth — July 6, 2021 — Marketing
References: oldelpaso & talkingretail
The Old El Paso Tortilla Pockets range is being expanded by the brand in the UK to offer consumers with a new flavor option to enjoy within the mess-free meal kit. The tortilla kit now comes in the new Smoky BBQ flavor, which is reported to offer a mil level of heat that doesn't hold back when it comes to flavor complexity. The new flavor comes on the continued strength of the original meal kit that offers consumer with a mess-free alternative to traditional tortilla tacos.
The new Smoky BBQ Old El Paso Tortilla Pockets was boasted by Marketing Manager for Meals and Baking at General Mill Maeve Judge who said, "Old El Paso Smoky BBQ is the number one flavour in Mexican and chicken is a family favourite protein. We are excited to combine the flavour profile with our Old El Paso Tortilla Pockets, to offer even more convenient, customisable options for family favourite dinners.”
The new Smoky BBQ Old El Paso Tortilla Pockets was boasted by Marketing Manager for Meals and Baking at General Mill Maeve Judge who said, "Old El Paso Smoky BBQ is the number one flavour in Mexican and chicken is a family favourite protein. We are excited to combine the flavour profile with our Old El Paso Tortilla Pockets, to offer even more convenient, customisable options for family favourite dinners.”
Trend Themes
1. Smoky BBQ Flavor Trend - Expanding into new, unique flavor options, like Smoky BBQ, can help bring excitement and new customers to traditional products and food categories.
2. Mess-free Meal Kits Trend - Offering mess-free options for traditionally messy products, like tortilla tacos, offers convenience and ease-of-use that can attract busy consumers.
3. Flavor Complexity Trend - Creating products with multiple flavor profiles, such as the Smoky BBQ flavor with a mild level of heat, can appeal to consumers looking for unique taste experiences.
Industry Implications
1. Food and Beverage Industry - Expanding on traditional products, like tortilla tacos, by introducing new flavor options and mess-free packaging can attract more consumers in the food and beverage industry.
2. Meal Kit Delivery Services Industry - Creating mess-free meal kits with unique flavor profiles can appeal to convenience-minded consumers who rely on meal kit delivery services for easy and quick dinner options.
3. Consumer Packaged Goods Industry - Offering products with complex flavor profiles to consumers in the consumer packaged goods industry can increase brand loyalty and sales.
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