This summer, beloved alcohol brand [ yellow tail ] debuted PURE BRIGHT—a range of low-calorie, full-flavor wines—in the US and in Canada. The range consists of vegan and gluten-free bottles of Sauvignon Blanc, Pinot Grigio, and Chardonnay. Following an intricate process of harvesting specially cultivated grapes at the right moment to maximize brightness and acidity, as well as using proprietary blending techniques and gentle reverse osmosis, [ yellow tail ] winemakers arrive at the perfect flavor-to-calorie ratio. Having tasted the superb quality of the wine, it is hard to believe that the bottle is "less than $7 (SPR)."
Upon launching the PURE BRIGHT range, [ yellow tail ] partnered with mom, actress, author, and entrepreneur Sarah Michelle Gellar for a behind-the-scenes glimpse of Gellar's life, and to gain insight into how she makes time for herself. About her experience, the successful woman shares: "Like many busy moms I'm constantly multi-tasking. But at the end of the day, I want to lighten things up a little. PURE BRIGHT tastes great and is the perfect way to bring some balance back into my life."
Image Credit: [ yellow tail ]
What's Driving This Trend
- Low-calorie Wine
- Opportunity for winemakers to cater to health-conscious consumers with low-calorie wine offerings.
- Vegan and Gluten-free Wine
- Increasing demand for vegan and gluten-free products presents an opportunity for winemakers to include these options in their offerings.
- Influencer Marketing Campaigns
- Opportunity for brands to collaborate with influencers to provide behind-the-scenes glimpses into their personal lives and connect with consumers on a more personal level.
Who This Affects Most
- Wine Industry
- Winemakers can explore the potential of low-calorie, vegan, and gluten-free wine offerings to cater to health-conscious consumers.
- Food and Beverage Industry
- Restaurants and cafes can add low-calorie, vegan, and gluten-free wine options to their menus to cater to increasingly health-conscious customers.
- Influencer Marketing Industry
- Influencer marketing agencies and platforms can help brands connect with consumers on a more personal level through influencer collaborations and behind-the-scenes brand campaigns.
