The Müller Kefir Smoothie is a new product being launched by the brand in the UK that will offer consumers with a flavorful snack that will also help contribute to good gut health. The drink comes in two flavor options including Mango & Orange and Raspberry & Pomegranate, which are both low in fat and come packaged in bottles that are easy to take out of the house. The drinks will launch at Tesco, Sainsbury's and Spar in July before rolling out to Asda in August and Morrisons in October.
Strategy and Marketing Director at Müller yogurt & Desserts Michael Inpong spoke on the new Müller Kefir Smoothie saying, "When we looked closely at the flavoured milks market, we noticed that kefir was healthy, convenient and in growth, but the choice and flavours were limited. It didn’t have broad appeal, and that’s the opportunity. As we look to grow our brand into other parts of the category, we believe we have found a sweet spot to unlock interest from consumers who perhaps haven’t tried kefir before.”