Coca-Cola Zero Sugar is Debuting a New Flavor and Branding
Michael Hemsworth — July 14, 2021 — Marketing
References: us.coca-cola & chewboom
The Coca-Cola Zero Sugar soda is reentering the market with a new flavor that is reported to more closely mimic the flavor of the brand's original offering. The soda is said to optimize the existing formula and ingredients without adding any sugar or calories into the mix to ensure it will still meet the needs of its target demographic. The new soda flavor is launching alongside new branding that trades in white font for a stark black alternative that helps to further differentiate it from the original recipe soda.
The improved Coca-Cola Zero Sugar soda is arriving on store shelves in the US starting now with nationwide availability starting in August as well as in Canada. The product is already available for consumers in Europe and Latin America to pick up.
Image Credit: Coca-Cola Zero Sugar
The improved Coca-Cola Zero Sugar soda is arriving on store shelves in the US starting now with nationwide availability starting in August as well as in Canada. The product is already available for consumers in Europe and Latin America to pick up.
Image Credit: Coca-Cola Zero Sugar
Trend Themes
1. Improved Zero-calorie Colas - The success of Coca-Cola Zero Sugar's improved formula shows the market demand for healthier soda alternatives with improved taste.
2. Rebranding - The rebranding of Coca-Cola Zero Sugar helps differentiate the product from its original offering and highlights its improved quality.
3. Targeted Formulas - Creating targeted product formulas like Coca-Cola Zero Sugar's to meet the needs of specific demographics presents an opportunity for innovation in the beverage industry.
Industry Implications
1. Beverage Industry - The improved flavor of Coca-Cola Zero Sugar demonstrates the growing importance of offering healthier and better-tasting soda options for consumers in the beverage industry.
2. Marketing Industry - The rebranding of Coca-Cola Zero Sugar highlights the importance of brand imaging and marketing strategies in impacting product sales.
3. Food Technology Industry - Developing new and improved formulas to create healthier low-calorie soda options presents an opportunity for innovation in the food technology industry.
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