Kelpy is disrupting the plant care sector with its 100% natural plant food. The formula is rich in vitamins, minerals, and growth hormones that ensure the plants in your home are nourished and develop stronger roots. Even the packaging of the product is whimsical and aesthetically pleasing, capturing the attention of plant-loving consumers right from the get-go.
As the name of the product might suggest, the magic ingredient for the brand’s natural plant food is, in fact, Giant kelp (macrocystis integrifolia) which has been used as an agricultural fertilizer for centuries. Kelpy harvests this ingredient from “the frigid coastal waters of British Columbia.” This location is of particular importance because it is abundant—the kelp there “grows more than two feet a day.” After harvest, Kelpy cold processes the ingredient in order to save nutrients and phytohormones.
Image Credit: Kelpy
What Makes This Trend Stand Out
- Natural Plant Food
- There is a growing trend towards plant food made entirely from natural ingredients that contains vitamins, minerals and phytohormones that nourish the plants and promote stronger roots and better growth.
- Packaging Aesthetics
- Plant lovers are looking for products that not only work but also have attractive packaging that adds a touch of whimsy and delight to their purchase.
- Sustainable Agriculture
- Kelpy is contributing to a trend in sustainable agriculture by using Giant kelp that is harvested from the frigid coastal waters of British Columbia and cold processed to save nutrients and phytohormones.
Sectors Adopting This
- Indoor Gardening
- Kelpy's 100% natural plant food is a disruptive innovation opportunity in the indoor gardening industry, as more people look for natural and effective ways to care for their indoor plants.
- Organic Fertilizer
- Kelpy's natural plant food is a disruptive innovation opportunity in the organic fertilizer industry, as consumers become increasingly concerned about the harmful effects of synthetic fertilizers on plants and the environment.
- Eco-friendly Packaging
- Kelpy's whimsical and eco-friendly packaging is a disruptive innovation opportunity in the packaging industry, as consumers look for products that are not only effective but also sustainable and aesthetically pleasing.
