Nova Easy Kombucha is launching a new range of refreshments targeted at athletes looking to incorporate the probiotic beverage into their lifestyle in functional ways. The drinks come in the form of the POWER and RECOVERY kombuchas that are focused on offering support pre and post-workout, respectively. The non-alcoholic kombuchas are positioned to help offer a range of benefits for athletes looking to naturally enhance their performance and recovery.
Owner/Founder of Nova Easy Kombucha Tiago Carneiro spoke on the new drinks saying, "We’re really excited to add POWER and RECOVERY kombuchas to our non-alcoholic portfolio. Our team works incredibly hard to ensure our products are all-natural and made with only high-quality ingredients, and this duo is no different. We wanted to provide health-conscious consumers with an all-natural, low-sugar option as opposed to those energy and recovery drinks on the market today, which are packed with sugars and preservatives.”
Why This Trend Is Growing
- Functional Kombuchas
- Opportunity for brands to develop kombucha products that are targeted towards specific functional benefits such as pre and post-workout.
- Natural Sports Nutrition
- Natural and all-natural products are becoming more important in sports nutrition as consumers are looking for healthier options.
- Low-sugar Beverages
- Brands have the opportunity to develop low-sugar beverage alternatives to traditional energy and recovery drinks.
Industries Being Reshaped
- Sports Nutrition
- Brands in the sports nutrition industry can expand their offerings with all-natural, functional, and low-sugar kombucha products.
- Beverage
- Opportunity for beverage companies to add functional, all-natural, and low-sugar kombucha products to their portfolio.
- Health and Wellness
- Brands in the health and wellness industry have the opportunity to offer natural and all-natural sports nutrition products, like kombucha, to appeal to consumers looking for healthier options.
