Remedy Drinks are Being Launched into the US Market
Michael Hemsworth — June 30, 2021 — Marketing
References: remedydrinks & drugstorenews
The Remedy Drinks products are being launched by the brand in the US market to provide consumers with access to a range of free-from kombucha beverages to enjoy. The drinks each contain active cultures along with antioxidants and organic acids make them a health addition to a person's lifestyle, while also having a sugar-free recipe to boot. The beverages come in a number of flavor options including Peach Kombucha, Ginger Lemon Kombucha, Blood Orange Switchel ACV and Raspberry Lemonade Kombucha.
Co-Founder Emmet Condon spoke on the launch of the new Remedy Drinks into the US saying, "Realizing our drinks were a hit with our family and friends, we figured more people deserved to have a better, tastier alternative to drinks loaded with sugar and/or artificial ingredients. We had been struggling to find foods or drinks that were good for you and packed a punch in flavor, and we knew plenty of others felt the same, so we made the decision to take what we’d been brewing for ourselves at home and have a crack at turning it into a business. We had an inkling of what was possible, but it was still a massive risk at the time, when kombucha was unheard of outside of very niche health circles in Australia.”
Co-Founder Emmet Condon spoke on the launch of the new Remedy Drinks into the US saying, "Realizing our drinks were a hit with our family and friends, we figured more people deserved to have a better, tastier alternative to drinks loaded with sugar and/or artificial ingredients. We had been struggling to find foods or drinks that were good for you and packed a punch in flavor, and we knew plenty of others felt the same, so we made the decision to take what we’d been brewing for ourselves at home and have a crack at turning it into a business. We had an inkling of what was possible, but it was still a massive risk at the time, when kombucha was unheard of outside of very niche health circles in Australia.”
Trend Themes
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Free-from Beverages — Launching free-from kombucha beverages opens the door to more free-from beverage options in the market.
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Sugar-free Recipes — Developing more sugar-free recipes for popular drinks opens the door to healthier beverage choices for consumers.
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Organic and Antioxidant-rich Products — Promoting the health benefits of organic and antioxidant-rich ingredients in popular drinks opens the door to increased consumer interest in health and wellness products.
Industry Implications
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Beverage — The launch of Remedy Drinks shows the opportunity for growth in the healthy beverage industry and the possibility for other beverage brands to follow suit.
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Health and Wellness — The use of active cultures, antioxidants, and organic acids in Remedy Drinks opens the door for other health and wellness brands to incorporate these ingredients into their products.
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Small Business — The success of Remedy Drinks as a small business in the US market shows the opportunity for other small businesses to make a name for themselves in the healthy beverage industry.
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