The Old El Paso Burrito Bowl Kits are being launched by the brand as a new way for consumers to enjoy the premium flavor of their favorite Tex-Mex recipes from the comfort of home. The bowls come in three flavor options including Adobo Steak, Seasoned Beef and Chipotle Chicken, which will serve up to four people and can be ready to eat in just 30-minutes. Priced at $3.99 each, the kits only need to have beef, chicken or an alternative protein added.
Marketing Communications Manager at Old El Paso Jonathan Pandit spoke on the new Old El Paso Burrito Bowl Kits saying, "We know families want to make the most of their time at the dinner table. Old El Paso meal kits and squeeze sauces are a delicious, uncomplicated way to bring restaurant flavours home and families together without busting the budget."
What's Driving This Trend
- DIY Meal Kits
- The trend of DIY meal kits is disrupting the traditional restaurant industry by offering consumers a convenient and affordable way to enjoy restaurant-quality meals at home.
- Tex-mex at Home
- Tex-Mex cuisine can now be easily prepared at home thanks to the trend of meal kits, allowing consumers to enjoy their favorite dishes with minimal effort and cost.
- 30-minute Meals
- The demand for quick and easy meal solutions is driving the trend of 30-minute meal kits, offering time-strapped consumers a convenient way to enjoy tasty meals without sacrificing taste or quality.
Who This Affects Most
- Meal Kit Industry
- The meal kit industry is disrupting the traditional grocery store and restaurant industries by offering consumers a convenient and cost-effective way to prepare high-quality meals at home.
- Grocery Industry
- The rise of meal kits is disrupting the traditional grocery store industry by reducing the need for consumers to purchase individual ingredients, driving demand for pre-packaged meal solutions.
- Food Service Industry
- The trend of meal kits is disrupting the traditional food service industry by offering consumers restaurant-quality meals that can be easily prepared at home, reducing the need for dining out or takeaway meals.
