Foodies can’t resist birria, with its rich, flavorful broth, tender meat, and perfectly balanced spices—and for those who lack the long time it takes to put together flavorful meals, Old El Paso introduced its first-ever Birria Taco Kit.
As slow-stewed beef dishes are taking over restaurant menus and social media feeds, Old El Paso introduced a simpler way for families to enjoy birria, even on busy weeknights. This time-saving kit includes 10 soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Families only need to add their choice of meat and toppings for a smoky, bold, and savory experience packed with quality flavors and textures.
What Makes This Trend Stand Out
- Convenient Ethnic Cuisine
- Ready-to-use meal kits are capitalizing on the growing demand for authentic international dishes that can be quickly prepared at home.
- DIY Gourmet Experiences
- Consumers are increasingly attracted to affordable alternatives that replicate restaurant-quality meals in the comfort of their own kitchens.
- Social Media Food Influence
- Food trends gaining attention on social media often drive the development of product innovations that cater to Instagrammable meal experiences.
Sectors Adopting This
- Packaged Food
- Pre-packaged meal kits provide enormous innovation room by blending convenience with exotic, desirable cuisines.
- Ready Meal Kits
- The ready meal kit industry is expanding by offering more diverse, authentic flavors while meeting the busy consumer's need for quick meal preparation.
- Ethnic Foods
- Ethnic food brands are evolving with creative solutions that make exotic flavors accessible and less time-consuming for mainstream consumers.
