Ready-to-drink cocktails have become quite popular amongst consumers seeking out an easy way to enjoy a drink without any mixing, so the New Fashioned Dry Cocktails are positioned as a convenient, travel-friendly alternative.
The one-of-a-kind cocktail mixes come in powdered form and only require your choice of spirit to be added to them along with ice to be enjoyed. This makes them an ultra-convenient option for consumers that won't require them to keep any fresh ingredients on hand when looking to enjoy a cocktail.
The New Fashioned Dry Cocktails come in two options including the Old Fashioned Dry Cocktail and the Margarita Dry Cocktail, which each come in boxes of seven servings and a price point of $25.
Key Themes Behind This Trend
- Powdered Cocktails
- The rise in powdered cocktail mixes presents potential for innovating production and design processes to enhance user experience.
- Ready-to-drink
- The convenience of ready-to-drink cocktails provides opportunities for further market expansion and customization.
- Travel-friendly Cocktails
- The demand for travel-friendly and easy-to-prepare beverages may inspire innovative packaging solutions and new distribution channels.
Where This Applies
- Alcohol
- The alcohol industry may benefit from exploring new ways to meet consumer demand for quick, easy and convenient cocktails.
- Food and Beverage
- The food and beverage industry may explore innovative ways of delivering high-quality cocktail experiences in a variety of settings.
- Hospitality and Tourism
- The hospitality and tourism industry can provide experiences and engage customers through unique, on-the-go cocktail solutions.
