The Rockstar Original No Sugar energy drink is being rolled out in the UK to offer consumers with a way to boost their energy, while still maintaining their dietary preferences. The energy drink will come in 500ml cans when it formally launches in October and will feature a price-marked pack (PMP) branding that costs £1.19 each. The product follows on the continued preference amongst many consumers to reduce their intake of sugar.
Out-of-Home Commercial Director at Britvic Phil Sanders spoke on the new Rockstar Original No Sugar energy drink saying, "When purchasing energy drinks, taste and functional benefits are the key criteria consumers consider when making their selection. Rockstar Original No Sugar ticks both these boxes, offering the same much-loved flavour and added benefits of Rockstar Original, without the sugar. Value for money is also a key priority for shoppers in the current climate. The price-marked format was developed with the convenience channel in mind, to support independent retailers in clearly demonstrating every day value to their customers, helping to encourage purchase.”