The Burgen Sprouted Grains Loaf Now Comes in Two New Varieties
Michael Hemsworth — July 3, 2021 — Marketing
References: burgenbread & talkingretail
The Burgen Sprouted Grains bread range is being expanded by the brand to provide consumers with more options to incorporate into their daily diet. The bread will now come in the Oat & Quinoa and Soya & Linseed varieties, which are both packed with fiber along with protein and vitamins B12 and D. Each of the loaves come in at 575-grams and are available for purchase from Nisa at a price point of £1.50 each.
Brand Owner Peda Alabi spoke on the new additions to the Burgen Sprouted Grains bread range saying, "Our delicious new Burgen Sprouted Grain loaves are designed to deliver in response to the demand for healthier bread that is good for you and better for the planet. These new loaves offer sprouted grains, recycle at home paper packaging and a 575g loaf to minimise food waste, allowing consumers to make bread a positive choice one loaf at a time.”
Brand Owner Peda Alabi spoke on the new additions to the Burgen Sprouted Grains bread range saying, "Our delicious new Burgen Sprouted Grain loaves are designed to deliver in response to the demand for healthier bread that is good for you and better for the planet. These new loaves offer sprouted grains, recycle at home paper packaging and a 575g loaf to minimise food waste, allowing consumers to make bread a positive choice one loaf at a time.”
Trend Themes
1. Plant-based Bread - The expansion of Burgen Sprouted Grains bread range offers healthier and eco-friendly choices for consumers.
2. Sprouted Grains - The use of sprouted grains in Burgen bread provides a nutritional boost and caters to consumers' demand for healthy ingredients.
3. Recyclable Packaging - The use of at-home recyclable paper packaging by Burgen offers a sustainable solution for bread packaging.
Industry Implications
1. Food and Beverage Industry - Brands can tap into the growing demand for healthier and eco-friendly food options like plant-based bread.
2. Health and Wellness Industry - Sprouted grains' nutritional benefits can be used to create new products and appeal to health-conscious consumers.
3. Packaging Industry - Brands can incorporate eco-friendly packaging solutions like at-home recyclable paper packaging to cater to consumers' demand for sustainable products.
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