The Warburtons Gluten-Free range is being expanded by the brand with two new varieties that maintain a satisfying yet free-from recipe. The new products include the Super Soft Seeded Sliced Rolls and the Seeded Bloomer with Sourdough loaf, which are priced at £2.59 and £3.61, respectively. The products are both free from wheat and milk with sunflower seeds, linseeds, and millet seeds in each one.
Free From Director at Warburtons Chris Hook commented on the new additions to the Warburtons Gluten-Free range saying, "We’re really pleased to be expanding our gluten-free range with two new fantastic products. Following a gluten-free diet can be quite challenging, and we are dedicated to investing in product innovation to offer consumers more choice for their mealtimes.”
What's Driving This Trend
- Gluten-free Expansion
- Warburtons Gluten-Free product range expanded with two new seeded bread varieties.
- Seed-infused Bread
- Warburtons introduces two new gluten-free breads infused with sunflower, linseeds and millet seeds.
- Free-from Innovation
- Warburtons invests in product innovation to offer consumers following a gluten-free diet more choice for mealtime.
Who This Affects Most
- Food and Beverage
- Food and beverage industry could capitalize on the gluten-free trend by incorporating innovative ingredient substitutes.
- Health and Wellness
- Health and wellness industry could adopt new plant-based ingredients to produce gluten-free breads with added health benefits.
- Retail and Consumer Goods
- Retail and consumer goods industry could create in-store and online shopping sections for gluten-free products to facilitate and simplify customer experience.
